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In Vejle, the lively company MySelfie is based. MySelfie was founded by Thomas Peder Bennedsen and Peter Lynggaard, both of whom come from a background in the festive scene—Thomas runs the DJ business Thunder Power, and Peter is a former dancer. The festive mentality has been carried into their entrepreneurial venture, aiming to create a company culture where the structure is flat, employees enjoy life, and most importantly, no one sighs before coming into work.

Our energy and culture in the company are definitely what drives MySelfie. We probably have the flattest structure that can possibly exist. Peter, who is the majority shareholder, sits in our kitchenette and has his office there because the other spaces are occupied. He has the absolute worst office space. Otherwise, we just sit side by side. If someone comes up with an idea, we almost clap our hands and execute it immediately. We then agree afterward whether it was a good or bad idea.

Good energy not only makes us excited to go to work every morning (and yes, it does), but from a business perspective, it also helps us automatically attract employees who want to work with us. People who can contribute to the company culture, people who think work can be fun, and people who understand how to enjoy life.

It has its advantages, but it probably also has its downsides. So, while we could easily hold long job interviews and figure out if someone would fit into the culture, it’s far more important to determine if the person will be happy at work.

When we hire people, we do a DISC analysis and work with a consultant to help us. We do this purely because we know that if we don’t hire the right person for the right position, they won’t be happy working here.

We need to know if they’re the right match for the job because it’s easy to talk to them and say, “You’d be perfect for the culture,” but if the tasks don’t suit them, and if they’re not motivated or energized by doing exactly what they’re supposed to do, they’ll lose some of their spark—and that’s the worst thing that can happen. We’ve really learned this the hard way, but we’ve had great success with it.

It’s also a great tool for hiring people who are different from yourself. If you mirror yourself too much and say, “We both think the same things are fun, and that’s awesome—and it would be really cool if you came… but could you just do the accounting?” then I’ve hired someone like me who would hate doing the accounting, and that doesn’t work in practice.

With these tools, we can figure out who will love doing the accounting for us, and so they should naturally be the ones to do it. We really care about that. It’s the best investment we’ve ever made—investing in testing and analyzing people. This is how we get the highest success rate in making them happy.

It’s logical, and it doesn’t make us an innovative company in that regard, but it’s something every business basically knows.

We had an incredibly cool experience where we truly felt the significance of a strong company culture. We had a complete disaster with an update on our devices—an update that went wrong. It meant that all MySelfie devices had to be checked before being used. We quickly realized that if they weren’t checked, our customer service would get overwhelmed in the evening, and some customers might not be able to get through—and we didn’t want to risk that.

When we discovered this on Friday morning, all our employees chose to stay. They stayed late into the evening without us asking them to. Some even went out on Saturday and Sunday to help customers. None of our customers noticed anything was wrong, and we can only thank our employees for that.

I think what I’m trying to say is that working at MySelfie is more than just showing up from 8 to 4. It’s my impression that we have amazing energy. Personally, I don’t see work as work—I see it as 30% of my life, and if 30% of my life isn’t fun, then it’s going to affect the remaining 70%. If you’re not having fun, you’re just wasting your life—and your life is the most valuable thing we can think of. It’s that simple.

We’ve ended up in a culture where far too many people go to work, leave their heads in the locker room, do their 8 hours, and then go home to “enjoy” life, only to look forward to the weekend.

My employees are, of course, welcome to look forward to the weekends, but I want to create a company where we make those 30% of our lives enjoyable. A company where, by Sunday, you look forward to going to work, instead of sighing as Monday approaches.

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