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Table of Contents

A strong network and COVID solutions

  • February 23, 2021

NETOB, Odense Boldklub’s business network, has been in existence for almost 15 years. Despite the pandemic hanging over the opportunity to nurture their large sponsor network, the team behind the network has focused on solutions rather than problems.

When the dark cloud of corona swept across Denmark, and society shut down, Frank Bundgaard Andersen, manager of NETOB, and Michael Niels Rasmussen, the event manager, had to consider how sponsors could continue to maintain their network connections.

But it turned out that the solution wasn’t as far away as they thought.

“I almost think we’ve been strengthened by corona. It sounds a bit wrong, because of course we miss meeting in large settings. But we quickly adapted and started holding small network meetings in our lounge, where we sat in a horseshoe shape with hand sanitizers on the tables. If three people from the construction industry came to the meeting, we’d call a fourth person and say, “You’d be a great fit for the meeting on Tuesday.””

Frank and Michael’s solution received a lot of positive feedback, so they are considering doing it again after the corona cloud has cleared.

“People have been great about signing up, and we’ve managed to get people who can inspire our sponsors. The interest has been huge, and that’s an acceptance that what we’re doing is right. Every time Mette Frederiksen has stood at the podium, we’ve increased the number of events and reduced the number of participants, following all guidelines.”

The two colleagues have learned the full meaning of being adaptable. They’ve realized they don’t need three weeks to plan an event if they only have three hours. And this has brought their sponsors closer together.

There Was Something Good That Came Out of Corona, But...

Although the NETOB network turned the situation around and found something positive in corona, they would still have preferred to do without it. Because some of their core business couldn’t operate as usual.

There is immense value in meeting in person, which cannot be underestimated.

“There’s something amazing about meeting at a network event with 80-100 people, and grouping with those you click best with. We can’t stop meeting – we just need to find a way to manage it, and fortunately, we’ve been good at that.”

The focus has always been on continuing to inspire businesses in Funen to keep moving forward. But as the two colleagues point out, “It’s always what you can’t have that you miss the most.”

They’re not afraid to admit that, of course, it has been difficult to come out of the pandemic stronger. While it has made them wiser about the networking side and they feel it has improved, they undoubtedly miss most of all sitting with 10,000 people in the stadium, surrounded by everyone from the NETOB network.

“But there’s also something charming about sitting in a smaller group in the stands, eating our VIP food, and cheering for OB.”

Naturally, however, the largest sponsor network in Funen cannot come to a halt.

“One could easily make a long list of things we miss, but we can also turn it around and ask: What things are working really well? It’s about taking initiative, and we definitely haven’t just sat on our hands.”

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