Fejlfindergenet tog E-læring til nye højder

As an entrepreneur, Rolf Pedersen is constantly working. He is always looking for things that can be optimized and made more efficient—something he refers to as his ‘error-finding gene’. Even when he’s on vacation, he might glance over at the bar and think, ‘Why isn’t anyone just pouring water into glasses when they can see that 3 out of 4 people are ordering water?’ The drive to optimize and improve efficiency is the foundation of his company, GoLearn. He runs GoLearn with his business partner, Tue Lindblad.

Although Rolf and Tue knew they had a great idea, they also knew they were up against a market where e-learning had a reputation for being boring, monotonous, and not very innovative. In the beginning, they had to spend a large part of their time making e-learning exciting, innovative, and approaching ‘boring’ topics in a way that would engage users. It was an advantage that neither Rolf nor Tue were experts in pedagogy or didactics, but came to the platform with a marketing background, where it was important to know what sells well.

Rolf and Tue discovered that many competing e-learning courses offered a wide range of courses on the same topics. These courses often contained long and irrelevant explanations that weren’t interesting to users. This made it difficult for users to figure out which course they actually needed. Rolf and Tue decided to simplify the topics and make it easier for users to understand what the course would cover. So, instead of naming their course ‘PowerPoint for Beginners,’ they called it ‘The Five Biggest Mistakes Made in PowerPoint.’ In this way, users could easily see what the course would include, while also creating a catchy title that sparked curiosity.

Together, they distilled their knowledge into an engaging format that users actually wanted to watch. Rolf and Tue decided early on, even before launching GoLearn, that for the platform to succeed, it was crucial to bring in outside experts who were the best in their relevant and specialized fields. This was a good way to build credibility around their platform while also getting the experts to spread the word about it.

The first customer

As an entrepreneur, you know that the first people you need to sell to are family, friends, and close network connections. But how do you test if the market is ready for such an extensive idea without spending all your money building it first? They decided to ask Halfdan Timm if he would be willing to help them test their idea. Together with Halfdan, who has many years of experience in advertising, SEO, and social media, they came up with the idea to offer a completely unique membership to the platform before GoLearn even went live.

When businesses purchased this membership at a remarkable price, they received lifetime access. Only a few memberships of this caliber were available. The memberships were opened in mid-May 2017, and all 50 were sold out in less than an hour, with several more placed on a waiting list. With this, Rolf and Tue were confident that they had found a gap in the market. They were now ready to spend the next few months filming and editing a series of courses. GoLearn was officially launched in September of the same year. With Danish experts in relevant fields, GoLearn created a platform where online courses can be accessed. The courses are in Danish, on-demand, and can be tailored to fit the everyday needs of your business.

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The problem-solving gene helped elevate e-learning

The first customer

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The problem-solving gene helped elevate e-learning

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