How a world-famous DJ ended up performing in a basement in downtown Aarhus

After a few beers, most people can probably relate to having at some point had the great idea: “Hey, we should start a bar.” For most, this idea remains just that – an idea. But when you come up with the idea together with an entrepreneur like Casper Blom, who has started several businesses and written the book “Just f*cking do it”*, an idea can quickly turn into reality – and that’s exactly how Pustervig (PV) came to be.

In the heart of Aarhus C lies Pustervig (PV), a coffee and cocktail bar. During the day, you immediately sense the calm and cozy atmosphere as soon as you step down into the basement.

Behind the relaxed vibe, though, even when it’s still light outside, you can feel that PV offers more than just a good cup of coffee.

If you’re patient enough and stick around, you may easily bump into a celebrity or two. But if you really want to experience something special, you’ll have to wait until night falls. As evening sets in, PV swaps its cozy ambiance for one of Aarhus’ absolute wildest parties.

In the basement, you step into a room with plants hanging from the ceiling and a big neon sign that screams: “Welcome to the Jungle.”

The drink menu offers every cocktail you could ever imagine, and there’s no doubt that here, boys turn into men, and stories turn into legends. The party doesn’t stop until the last person leaves.

Casper already has many great stories from PV despite the bar’s young age. But there’s one story he remembers better than the rest. Even though PV is not your typical bar, the party is only as good as the people who visit it. So how do you create the wildest party during Aarhus Festival, when competition to attract guests is extra fierce?

PV had booked DJs just like everyone else in the area, but one important thing to understand in the DJ world is that almost all DJs know each other and are really good friends. When they perform, it’s like playing at their own party. That’s why it’s not unusual that if one of their colleagues suddenly shows up at the party, they’ll often end up behind the DJ booth as well.

For Aarhus Festival, PV had booked DJs who had a good connection with none other than Morten Breum. At this time, Morten was living in the USA, but a performance by such a world-famous DJ would truly put PV on the map as one of the coolest bars in Aarhus.

Just F*cking Do It

The party was already going strong at PV during Aarhus Festival when, without warning, Morten Breum walked into the basement. It was as if time stood still, and the party instantly became even wilder.

Morten partied with the other DJs behind the booth, and it didn’t take long before he was playing himself. And that’s how Morten Breum ended up DJing in a basement in Aarhus for the modest price of some drinks for him and his crew.

PV is not necessarily the investment that gives the biggest financial return for Casper, and it stands apart from many of his other ventures like SOUNDBOKS and Chili Security.

But PV was created with the idea that entrepreneurship isn’t always about big exits or international dreams. Entrepreneurship is also about doing something fun and creating something that you yourself think is cool. It’s about “Just f*cking do it.”*

The story of how Morten Breum ended up playing in PV’s basement shows that “Just f*cking do it” is all about taking the leap, diving in, and seeing what happens.

Table of Contents

How a world-famous DJ ended up performing in a basement in downtown Aarhus

Just F*cking Do It

Let's start a conversation

A risk free solution

Always know what you pay

Support

Solutions

Conditions

+45 89 808 404

hej@flexbuy.dk

How a world-famous DJ ended up performing in a basement in downtown Aarhus

Just F*cking Do It

For Pentia, staying updated is important – and they can do that with leasing

Five Easy Ideas for Employee Benefits That Can Boost Your Business

The most important things you need to know about a gross salary scheme.

A risk free solution

Always know what you pay