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Table of Contents

Two birds, one stone

  • August 25, 2021

It happened completely by chance when Nicklas Stenfeldt one day spotted his friend’s younger brother, Andreas Reventlow, outside a nursing home in Nørrebro. Andreas had come up with the idea of matching foreigners who wanted to learn Danish with elderly Danes who could teach them the language and tell them about Denmark. Nicklas became so hooked with the idea that the two of them decided to team up. From there, Elderlearn took off.

Lonely elderly people cost society eight billion kroner a year. They visit the doctor more often, are more frequently hospitalized, and take more medication. Immigrants who come to Denmark also represent a significant cost to society if they are not integrated or do not get a job. Elderlearn addresses both of these problems at the same time.

If you were to describe what Elderlearn is, you might be inclined to call it a “visiting friend scheme.” But it’s not that in the traditional sense.

“A visiting friend scheme is one-way. You visit the elderly person because they want company. At Elderlearn, foreigners visit the elderly because they expect something in return. They need to practice Danish and get better at it, while the elderly hope for pleasant company and maybe the chance to help another person. It’s a mutually beneficial relationship,” explains Nicklas Stenfeldt, co-founder of Elderlearn.

More than a Flash in the Pan

Elderlearn was founded at the end of 2017 and really took off in 2018 when the first municipal agreements were signed. However, the two founders quickly realized that it would be a long and challenging process.

“The hardest part is selling to the public sector. And it’s incredibly difficult to document the exact impact of our work. You could say that an elderly person who was lonely and is no longer lonely is a person who’s become happier. An immigrant who’s not very good at Danish but gets better is also a good thing. But does that mean the municipality saves 10,000, 100,000, or a million kroner?” says Nicklas Stenfeldt.

Another challenge for Elderlearn has been figuring out who to talk to in the different municipalities. In one, Nicklas might speak with a project manager, in another, it might be an elderly care chief, and in yet another, an integration consultant.

“Copenhagen Municipality wasn’t interested in making an agreement with us when we first started. They were worried that we were just a flash in the pan, as they later told us. After 2.5 years, we finally signed an agreement with them, and they said to us, ‘Okay, we can see that you’re still here, and you’re doing a great job.’”

Retired Employees and New IT Systems

Since 2018, Elderlearn has signed agreements with 15 municipalities spread across the country, but that doesn’t mean they simply let the project run on autopilot. Among other things, they’ve also created Elderlearn Employee.

The concept is the same, but in this case, the foreigner – in this case, the foreign employee who doesn’t speak Danish – is matched with a retired employee from the company who can share insights into the culture and perhaps some fun stories from the workplace. If it’s not possible to find a retired employee, the foreign worker is paired with an older Danish person who lives near their workplace or home.

“Novo Nordisk and Maersk are examples of workplaces where using Elderlearn Employee would make sense, as they have many foreign employees. We’re curious to see how many companies show interest in 2021, especially since Corona and lockdowns have shifted HR departments’ focus in recent times,” says Nicklas Stenfeldt.

Another project that is already a reality is a new IT system called Kople, inspired by Elderlearn’s current IT system. Officially launching in January 2022, with a double-digit million investment backing them, they have all the opportunities to take off. In fact, they’ve already secured two new customers, even before Kople is officially launched.

“Kople helps with communication to volunteers and manages volunteer initiatives such as visiting programs, mentoring, festival volunteers, and more,” explains Nicklas Stenfeldt and adds:

“In an organization with elderly volunteers, it’s crucial to communicate in the way they prefer. Not all elderly people can receive emails or SMS. For example, if you need to send a message to 100 volunteers, and half of them can receive an email, 25 can receive an SMS, and 25 need a phone call, Kople will automatically send emails and SMSs to 75 of them and provide us with a list of the 25 we need to call,” explains Nicklas Stenfeldt.

As Nicklas Stenfeldt also points out, the system is innovative because the recipient at the other end receives the communication in the way that suits them. And this is crucial, especially when communicating with elderly, visually impaired, blind, or deaf individuals.

Franchise in the Future

The future plans for Elderlearn are ambitious. They aim to establish partnership agreements with twice as many municipalities, and they also plan to expand as a franchise concept abroad. Specifically, they have their sights set on Scandinavia, Germany, France, the Netherlands, and Belgium.

“I actually think we would have been well into establishing ourselves in one or two countries by now if it weren’t for the setbacks caused by the pandemic. So, I’m optimistic about the future,” concludes Nicklas Stenfeldt.

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